Trucks Hauling Sales Gains For Chrysler And GM

Trucks are going to kick the year over the finish line, with General Motors and Chrysler getting the most benefit, because the top-selling vehicle in the U.S. for over 30 years, the F-150, is shifting from old to new. 

As we approach the end of the month, sees overall projected sales 16.4% increase from last month and 11.4% increase from the month last year, and big gains for GM, Toyota, and Chrysler. senior analyst Jessica Caldwell said sales are being driven by low gas prices, a record stock market and the improving economy. It also helps that it has been a mild month in terms of weather. Edmunds sees General Motors gaining by 13.9% versus last year; Toyota gaining 15.1%, and Chrysler by 24.6%. 



Edmunds predicts Hyundai and Kia combined will enjoy a 9.7% improvement. But everyone except General Motors and Chrysler will lose market share, with Ford getting the biggest share loss, at -1.1%. However, that may have as much to do with anticipation for the new F-150 keeping buyers out of the truck market. 

But Ford is still number two in overall share  just a nick above Toyota, at around 14% share  versus number one at about 17% share, per Edmunds. Chrysler is number four, with about 13% share per Edmunds. 

Kelley Blue Book notes that Fiat Chrysler's predicted double-digit sales growth this month will be its tenth in a row. The digital shopping and research channel notes that Chrysler is benefitting from strong demand for its truck divisions — Jeep and Ram — whose products could help drive the company's volume to over 2 million sales leading to its gain of 1% share of the U.S. market. says Toyota's year was pretty much in line with the industry, but has an enduring lead in its traditional spot  having the top three selling cars, including Camry and Corolla, which are up 5% and 11% percent respectively this year. Toyota’s Prius has also been the top-selling car in California.  

The firm also says full-size trucks will have a strong December because of fuel prices being at a five-year low. Said Alec Gutierrez, senior analyst for Kelley Blue Book: "Even though the F-Series is down 1.4% on the year, the segment is expected to grow 6.7% this year and top 2 million units for the first time since 2007.” Ford is gearing up to launch a major campaign for the truck as well.

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