BIZ DEV: Brunner Sticks With Duck Tape

Following a two-month review, ShurTech Brands, known for Duck Tape brand duct tape, tapped Brunner, Pittsburgh, to handle a series of digital marketing assignments on a project basis. The review, which included three other agencies, was managed by RSW/Agency Search, Cincinnati. Initial duties will include a redesign of the Duck brand website and the Stuck at Prom Scholarship Contest site. First work will break in the first quarter of 2015. "Brunner understood the importance of building analytics-based decision making capabilities into our digital marketing," said Bill Kahl, executive vice president of marketing of ShurTech Brands. "And they have the technical capabilities to do so. Also important to us was their history of long-term agency/client relationships. We're in this for the long haul and we want a digital partner who feels the same." Additional Brunner clients include GlaxoSmithKline, Cub Cadet, Bob Evans, Huffy, Westinghouse, GNC, YellaWood, Care USA, Mars and Eaton Vehicle Group.
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