• by Richard Whitman , Columnist, January 5, 2015

Ah, yes. CES. That annual pilgrimage to Las Vegas during which every tech and marketing company across the globe makes product debut from the mundane to the insane and the actually useful. One such debut that just might possibly fit into the latter category is TapSense.

The mobile marketing firm will unleash an ad-buying service that will enable marketers to place ads on Apple's Watch. No, ahem, small task, considering the tiny advertising real estate on the Watch. Apple, of course, has no comment on Watch advertising and, in November, released its own WatchKit which enables the development of Watch-enabled applications.

Mindshare North America Mobile Director Jeff Malmad has high hopes for Apple Watch advertising noting that the device is ever-present on a person's wrist and, unlike the phone, does not have to be pulled out of a purse or a pocket. That argument does hold water in terms of reducing friction but marketers will need to tread very lightly. The device's small size and more personal nature ups the barrier to interruption considerably and efforts which cross that line are bound to raise the ire of Watch owners very quickly.