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Supermarkets' Slow Festive Start Rescued By Late Deals
- Marketing, Tuesday, January 6, 2015 6:35 AM
Supermarkets suffered a 0.2% year-on-year sales fall in the Christmas trading period, according to IRI research. The decline was minimised thanks to a flurry of consumer spending in the last fortnight, when shoppers snapped up deals on alcohol, chocolate, crackers and decorations. The period got off to a slow start in the first fortnight -- despite Black Friday falling on the 28 November -- when spend fell 2.5% compared to 2013. Business picked up marginally in the second fortnight, dropping just 1.2%.
