Speaking with Furious Corp.'s Ashley J. Swartz, who did a bit of CES coverage for Beet.tv, Mediaocean CEO Bill Wise -- while working hard toward merging TV and online video ad-buying --
said: “They’re not converging. TV is vastly different from video, which looks and feels like ad tech infrastructure.”
But he went on to discuss a partnership his
agency has set up with video advertising platform Videology and what the two are doing to marry the process of buying TV ads with buying online video ads. Because, according to Wise, they are
currently worlds apart.
In terms of when the market will see increased integration between TV and video, Wise says things will change come summer and moving into the fall and 2016
upfronts. The sooner the better if you ask me. After all, many brands have put video first. But in many cases its video content and not video advertising. That needs to change fast as online video
continues to take a larger slice of the eyeball pie.
You can view the entire 5-minute video here.