Gorton's Seafood has teamed with SparkPeople.com, the largest healthy-living community on the Web, on a "30-Day Realistic Resolution Challenge."
The program is designed to increase awareness of the benefits of Gorton's 11 varieties of Grilled Fillets (low fat, under 100 calories per fillet, Omega 3's, easy to keep on hand and prepare) within the context of an overall healthy-eating program.
Those who join the free month-long program, launched on Jan. 5, through SparkPeople or a free app available on the iTunes Store or Google Play receive daily challenges, recipe ideas (many of which of course include Gorton's products), shopping lists and eating tips, along with weekly menu plans and shopping lists.
The recipes and other content are also displayed on the SparkPeople site.
In addition, Gorton's is running a tie-in "Eat Smarter" sweepstakes on Gortons.com, with daily prizes and a $5,000 cash grand prize.
During the sweeps period, which runs through Feb. 9, Gorton's is also surprising Facebook fans with random giveaways.
Gorton's also employed bloggers outreach to get the word out about the resolution challenge and sweepstakes.
Gortons.com offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers.