• by Gavin O'Malley  @mp_gavin, January 22, 2015

Lessening the likelihood of such an event, Twitter this week is rolling out a new feature that recaps some of the top tweets users might have missed while they were doing whatever is they do when they’re not on the social network.

“A lot can happen while you’re on the go,” Paul Rosania, product manager at Twitter, writes in a new blog post. “To fill in some of those gaps, we will surface a few of the best Tweets you probably wouldn’t have seen otherwise, determined by engagement and other factors.”

The more time users spend on Twitter, the less likely they will be to receive recaps, according to Rosania.

The change is part of broader effort by Twitter to increase its relevance and utility among a wider swath of consumers. Most people don’t spend their lives following their Twitter feeds, so Twitter is trying to improve their experience when they do occasionally check in.

If successful, Twitter might be able to increase the activity of these casual users — something it hasn’t had much luck with in recent years. In the third quarter, Twitter recorded 284 million average monthly active users (MAUs), which represented an increase of 23% year-over-year, but just 5% quarter-over-quarter.

Timeline views reached 181 billion during the quarter — an increase of 14% year-over-year — during the third quarter. Stateside, however, Timeline views per monthly active user actually fell from 793 to 774, quarter-over-quarter.

Twitter CEO Dick Costolo has expressed his displeasure with the pace of product development at the company. While insisting that Twitter remains on the right track, Costolo recently told analysts that it is “more critical than ever that we increase the pace of [product and idea] execution.”

The comment came during an earnings call on which Twitter revealed user growth — and a fourth-quarter revenue forecast of $440 to $450 million — that fell short of analysts’ hopes.