• The Drum, Wednesday, January 28, 2015 7:15 AM

Newcastle Brown Ale has joined forces with 37 other brands for the Super Bowl, cramming them all into a tongue-in-cheek ad that pokes fun at the hype surrounding advertisers' efforts to exploit the popular event. Instead of shelling out millions of dollars on an ad for next month's game, the brewer has ingeniously convinced 37 companies to share the cost. Billed as the first crowdfunded Super Bowl ad, Newcastle Brown's the "Band of Brands" spot follows a couple around a house as they humorously call out each brand.

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