Britvic is looking to bring in new consumers across its categories by making a play in adult drinks as it looks to “matter to more people” and become a leader in all
The company will launch French brand Teisseire in the UK in February, a premium syrup that can be added to water, alcohol or coffee. The company will also
launch J20 Spritz in March, a sparkling version of the popular J20 brand. Britvic will also look at making its Purdeys and Amé brands more available and visible.
Read the whole story at Marketing Week »