G2 Crowd, a software review site, has compiled a list of 10 cross-channel ad platforms based on reviews left on its site, concluding that DoubleClick and Marin Software are the two “leaders” in the space, based on market presence and satisfaction.
Per G2 Crowd, “satisfaction” is generated from user reviews, and “market presence” is calculated from vendor size, market share and social impact.
DataXu, MediaMath, AdRoll and Sizmek were tabbed “High Performers” in the space, while AppNexus, Rocket Fuel and IgnitionOne were recognized as “Niche.” Adobe’s Media Optimizer was labeled a contender.
The rankings are based on over 250 reviews, per G2 Crowd, but it should be noted that companies that did not receive at least 10 reviews were not included in the report. A G2 Crowd representative said this is because the company “want[ed] to get a sufficient sample size.”
“Some notable products not yet included are Rubicon Project Buyer Cloud, Atlas Solutions, Turn, and Quantcast Advertise,” writes G2 Crowd in a post.
Below is the real-time readout -- updated as new reviews come in -- of the “grid."