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Morrisons' Chair Says Big Four Not Talking To Customers In Their Ads

Morrisons’ chairman Andrew Higginson says the ads of the big-four supermarkets ‘only talk to one another rather than directly to consumers.’ “While the discounters have successfully stuck to customer engagement, the big four supermarkets have been too guilty of backing the mantra of improving returns,” said Higginson.

Read the whole story at Marketing Week »

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