• The Drum, Friday, February 6, 2015 6:56 AM

Diageo is accelerating efforts to pull e-commerce into the heart of its marketing with the appointment of Ralph Lauren marketer Marco Preda to a newly-created senior digital role. He joins the business as general manager for digital and e-commerce and will shape the company’s pan-European direct-to-consumer strategy. This will see him work to unify Diageo’s digital activity around the path to purchase, coordinating a consistent customer experience across mobile, social media and video alongside managing the company’s Bar.com portal.

Read the whole story at The Drum »