Commentary

Wait, What? This Creative Director Hires Based on Klout Score

Seriously? Klout? Who knew Klout still existed, let alone have anyone pay credence to it? Long ago, the social metrics company used to be a gauge of a person's "social reach" or some such hooey like that. For a while, it was all the rage. Everyone would do everything they could to increase their score. Now, no one gives a crap.

Except Havas Worldwide Chicago Chief Creative Officer Jason Peterson.

Yup. In a Fast Company piece entitled "Crazy Ways Top Creative Pros Landed Their Dream Jobs," Peterson said: "Anyone who contacts me on social media via Twitter, Instagram, or Tumblr gets an interview. I hire based on Klout score. If you can't do it for yourself, you can't do it for my clients."

Yes, he really said that. Sure, using social media as a means of outreach is just a given. And Peterson should most assuredly dig into a person's social profile, footprint and whatever other droppings of interest they have left in their digital path. All can help paint a great picture of a person.

But to rely on a so-2009 metric that has become a joke to most seems, well, a bit silly. But, at least if you use Twitter, Instagram or Tumblr to reach out, you have a shot at getting hired by Peterson.

advertisement

advertisement

1 comment about "Wait, What? This Creative Director Hires Based on Klout Score".
Check to receive email when comments are posted.
  1. Jordan Feivelson from ALC, February 10, 2015 at 9:55 a.m.

    Maybe he's onto something.

Next story loading loading..