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LinkedIn Launches Lead Generation Tools

LinkedIn has added tools to its Marketing Solutions portfolio that it claims gives B2B marketers full-funnel capabilities to nurture leads. The new Lead Accelerator is a product of the business social network's $175 million acquisition of Bizo last July. The company also rolled out LinkedIn Network Display that integrates the Bizo audience data with current first-party data owned by LinkedIn to allow marketers to follow leads with ads placed across 2,500 other publisher sites on the Web.

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