hot spot

Tupac Voices A Rose For Powerade

In what Wieden  + Kennedy says is a first, it’s using narration from the late Tupac Shakur in a moving new spot for Powerade. As the rapper reads from his poem, “The Rose that Grew From Concrete,” the camera follows a young boy on a bike from Englewood, Chicago, meant to symbolize oft-injured basketball legend Derrick Rose, who plays for the Chicago Bulls. The 60-second spot for Powerade, owned by Coca-Cola, ends with Rose in the United Center, and the tag line, “We’re all just a kid from somewhere.”




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