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National Trust Promotes Its 'Special Places'

  • Campaign, Tuesday, March 3, 2015 6:39 AM

The campaign, created by Lida, aims to remind people about the range of places they can visit whenever they want if they are a National Trust member. The copywriter was John Warwick and the art director was Paul Skeffington. The work includes posters, leaflets and sales aids for the National Trust. In 2014 the National Trust’s membership grew by 12 percent, according to Lida, which handles the charity’s CRM account.

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