Around the Net
USA Today Sports Signs Programmatic For The Offseason
- AdExchanger, Tuesday, March 3, 2015 4:30 PM
AdExchanger on Tuesday highlighted USA Today Sports Media Group’s use of programmatic ad technologies, noting that the Gannett-owned publisher uses programmatic sales to "pick up the slack" when sporting events aren't headlining the news.
"Sales teams sell sponsorships around big events while programmatic picks up the slower periods or, conversely, unpredictable demand spikes," AdExchanger writes.
