• The Drum, Thursday, March 5, 2015 8:27 AM

Pinterest is to test animated Pins on its feeds to provide advertisers with more ways to engage users with specialised content. Eric Hadley, head of partner marketing at Pinterest, told Ad Age that the firm is looking to devise more ways for brands and advertisers to embrace the attention of users – with it looking at animated Pins as a way to create content opportunities on the site. Selected ads will be animated as users scroll past them in the coming months, likely in similar fashion to Facebook’s video autoplay feature.

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