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Salvation Army Uses #TheDress For Domestic Violence Poster

The Salvation Army has mocked up a poster of an abused woman wearing 'the dress' in a bid to raise awareness of unreported domestic violence. The poster shows a woman wearing a white and gold (or black and blue, according to your eyesight) dress with bruises on her body. It aims to ride the wave of popular meme #TheDress, which last week caused a social media storm and captivated audiences around the Twittersphere. The Salvation Army used the dress to highlight that one in six women are victims of abuse.

Read the whole story at Brand Republic »

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