Here's a little bit of trivia from the OMMA @SXSW show feature three major international brands talking about mobile advertising. It's all bacon all day, said Jim Esign, VP of global digital marketing at Papa John's International, following the talk about bacon by Tom Bick, senior director of marketing at Kraft. Digital was the way to go for the pizza maker. And in 1997, the company took the first online order in North Carolina, making it available in 2001 at every restaurant. The company took it's first text order in 2007. Esign said Papa John's has a special on bacon something or other pizza's. All I heard was bacon.