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Five Ways To Increase Mobile Conversions

There were more than 40% of search clicks from mobile devices in Q4 of 2014, estimates Merkle|RKG. The results revealed in a Digital Marketing Report show the revenue per click (RPC) of tablets was just 76% of desktop, while smartphone RPC was 33%. A video walks through some of the reasons why fewer mobile visitors convert, and provide five tips to increase mobile conversions.

Read the whole story at Merkle RKG »

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