Avinash Kaushik defines universal analytics, why marketers no longer love it, what business needs to succeed, and how to use it. Images, examples and step-by-step instructions take marketers through
the process. He explains how three features outlined in the post -- User-ID Override, Dimension Widening, and Measurement Protocol -- allow marketers to remove the limitations of any system
and free siloed thinking and siloed decision making. Kaushik explains.
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