• by Richard Whitman , Columnist, March 24, 2015

If there were anything an ad agency could do to further remove itself from trusted business partner and thrust itself ever deeper into insignificant vendor hell, it would be to actually put out a press release touting the fact that it's offering "a limited time promotion on all media packages."

The release adds: "SEO SEM, infographics, animations, responsive websites, copywriting and PPC management are also included in this sales event."

And in a supremely dumbed-down explanation of marketing that treats its audience like uninformed children, the release continues: "Advertising can be incredibly complex. Fortunately agency’s consultants can help streamline and simplify marketing efforts. A single campaign has many components, all of which must work together successfully for the plan to succeed."

So if you need to be schooled on advertising or need "up to a 10% discount" on your next campaign, give a shout out to Eye to Ad Media  (http://www.eyetoad.com/) whose URL, oddly, spells "eye toad" -- bringing up an entirely different image than that of a professional ad agency.