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Biddable Media: Programmatic And Search Seasoned With Creativity

Will color, font size, and image in ads change based on demographic, audience segment, and psychographics? Adapting context in which an ad is shown makes sense, but does programmatic creativity play a role -- and would it boost the effectiveness of the ad? How do you define "programmatic creativity"? Drew Myers muses on whether programmatic can play a role in the creativity of ads.

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