• by Steve McClellan  @mp_mcclellan, April 6, 2015

Warner Brothers Interactive Entertainment has released a new 60-second TV spot for the upcoming Mortal Kombat X, set for launch April 14. The ad was developed by Los Angeles-based Battery. The ad campaign airs across the U.S., as well as some international territories. In the ad (which can be seen) word rapidly spreads on the street about a fight -- what begins as hushed whispers quickly escalate via texts, phone calls, breaking news reports. Soon, an entire city is swept up into a spontaneous, frenzied mass to witness the fight with two Mortal Kombat X characters.  When it’s over, someone in the crowd is alerted via text that another fight is about to begin, and the massive mob runs towards it.