NEW! Virgin Atlantic's 'Business Is An Adventure" Campaign

Virgin Atlantic is launching its first campaign with creative U.S. AOR Figliulo&Partners today. The campaign, dubbed, “Business Is an Adventure,” positions business travel as an “epic adventure” and encourages international business travelers to see their trips through that lens. Using out-of-home and digital placements, the campaign is taking over several strategic transit hubs, including New York’s new Fulton Street subway station as well as placements at other well-known sites within major gateway cities.

 The campaign aims to deliver a “customer-centric proposition with a compelling message for those who view their career as a stimulating journey,” according to the agency. Messaging features action-based phrases such as “Business is an adventure. Make it epic” and “Business is an adventure. Pack for glory.” Additional executions will showcase the airline’s pre-flight and in-flight services with taglines including “Dream big, then make it happen” and “Rock the meeting, roll on home.”



“Virgin Atlantic has always been a challenger brand, and with this campaign we are challenging ourselves and our customers to make their adventures epic,” said Mark Figliulo, CEO and Founder of Figliulo&Partners. “Through a series of creative assets, we will demonstrate how Virgin Atlantic inspires people to get the most out of their flight, as well as every opportunity along the way.”

Next story loading loading..