Around the Net
Merkle Buys Digital Analytics Consultancy Pointmarc
- AdExchanger, Tuesday, April 7, 2015 3:51 PM
Merkle, a customer relationship management (CRM) agency, on Tuesday doubled its ante on data by acquiring Pointmarc, a digital analytics consultancy and optimization firm, AdExchanger has reported.
Terms of the deal were not disclosed.
Merkle’s Zhengda Shen, EVP of quantitative marketing group, said in a release that the company acquired Pointmarc to immediately beef up its analytics and optimization offerings.
