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NRS Replaced By PAMCO To Measure Readership In Digital Age

  • Campaign, Friday, April 10, 2015 7:09 AM

Major changes are planned for the way newspaper and magazine audiences are measured to account for the multi-platform digital age. The creation of the Publishers Audience Measurement Company (Pamco) spells the end of the National Readership Survey (NRS). Simon Redican, chief executive of the NRS, will lead Pamco as the chief executive designate.

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