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'Boomerang Boarders' Create Huge Opportunities For UK Marketers

The lack of affordable homes is holding young people back from owning property but it is also creating new groups who live with affluent parents and have low outgoings alongside high disposable income. Marketers must refine their communications to account for the substantial number of young adults returning from university to live with their parents – the ‘Boomerang Boarders.’

Read the whole story at Marketing Week »

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