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Dentsu Aegis Global Digital Director Sticks Up For Facebook

  • The Drum, Monday, April 13, 2015 7:47 AM

The London School of Marketing has released a white paper concluding by the end of last year marketers were left “disappointed” by Facebook, a claim that Dentsu Aegis global digital director Jerry Daykin has taken issue with.  “Unfortunately, like much written about Facebook it reinforces a false narrative that organic reach was once meaningfully high but has been actively lowered for marketers to make more money. The opportunity to pay to promote posts to a vast, targeted audience is far more valuable to marketers."

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