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iHeartMedia CEO Pittman: Programmatic Will Improve Radio Sales

  • Radio Ink, Wednesday, April 15, 2015 11:39 AM

Regarding iHeartMedia’s recent decision to sell radio ads programmatically, Radio Ink has reported that iHeartMedia CEO Bob Pittman said, “While programmatic is the talk of the town these days, there are still many people who simply don't understand what it is or how it works.”

He added, "Our sellers run out of time. If I can get them more time, they can sell more."

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