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Marketers Show Caution On Apple Watch Launch

With today's Apple Watch launch expected to generate three million individual sales globally -- equating to around $2 billion -- and featuring apps from brands such as the Post Office and British Airways, it has emerged that only 8% of marketers are executing plans for an app on the device. The new research from digital marketing agency Greenlight claims that one in three marketers (32%) are actively considering building an app for the smartwatch in 2015.

Read the whole story at Marketing Week »

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