Around the Net
Adobe Buys Collective's Dynamic Creative Tech
- AdExchanger, Wednesday, April 29, 2015 3:16 PM
Adobe on Wednesday announced it has acquired the dynamic creative optimization (DCO) technology from Collective, AdExchanger has reported.
“The small technology pick-up, announced at the firm’s European summit in London on Wednesday, will give Adobe’s advertiser clients self-serve tools to build, customize and deploy ads through Adobe Media Optimizer in real time, and to do so across devices,” explains AdExchanger.
