Shares of LinkedIn dropped over 20% on Friday, and the International Business Times has reported that the shift toward programmatic — particularly in Europe — was blamed as part of the
reason why.
"We were particularly impacted in Europe, where the ongoing shift of programmatic advertising caused a drop in demand for our traditional display products," Steve Sordello, chief
financial officer at LinkedIn, said during a call with shareholders Thursday, writes the International Business Times. "Going forward, display will remain an important component of our product suite,
albeit with lessening impact on the business."
Read the whole story at International Business Times »