Sky has won a European Court bid to show that communication service Skype’s mark, in which it attested that Skype’s name was too similar to its own and may therefore instil confusion in consumers. Microsoft won’t have to change the name of its service as a result of the decision but it will not be able to register Skype as a trademark or its distinctive bubble-font logo and it may also be forced to pay Sky a licensing fee for the use of its brand in Europe.