• by Amy Corr  @MediaPostOTL, May 8, 2015

I bet there would be less road rage if every car horn played classical music. Radio Filarmonia, the only Peruvian station that plays classical music, came up with a clever way to soften the loud, constant sound of blaring car horns throughout Lima. "Clasiclaxons," or "Classical Horns," transforms typical car horns and alarms into horns that play the likes of Vivaldi, Mozart, Strauss, Bach and Beethoven. The only part of the campaign that I felt didn't work was having police cruisers and fire trucks play classical music. Emergencies need to be taken seriously, and a tuneful horn seems unfitting. The smartest element is that the horns are available for purchase, giving the radio station additional income to keep itself  afloat. See the horns in action here, created by FCB Mayo.