ITV staff will go on strike today for the first time in a decade, forcing the broadcaster to rearrange filming of soaps such as "Coronation Street" and "Emmerdale" and pre-record other shows usually seen live, such as "Loose Women." But ITV, the biggest free-to-air commercial broadcaster, said "contingency plans" meant schedules would be "unaffected." Staff from three unions have voted to walk out in protest at a 2 percent pay offer. They had demanded a 2.75 percent rise -- the same increase they received a year ago.