Last week when Interpublic said it was merging Lowe and Partners with sibling agency Mullen, the company noted that Lowe CEO Michael Wall would be leaving the company after a “brief transitional period.”
Turns out it will be very brief: Wall is joining Mother, which has offices in London, New York and Buenos Aires, as an equity partner and global CEO, the shop has confirmed.
Wall, who will be based in London, becomes the fifth equity partner joining Matt Clark, Andy Medd, Robert Saville and Mark Waites in that capacity. He’s tasked with overseeing the three existing offices and planning expansion into new markets and sectors.
“We have been chasing Mr. Wall for years,” said Mother Partner Saville. “He’s not an easy man to catch. He wasn’t an easy man to beat either as Mother and Fallon faced up against each other over the years. Mother has needed Michael’s skills in business leadership for a while.”
Wall was one of the five founders of Fallon in London in 1998. During his time there the agency produced well-regarded work for Sony Bravia, Skoda and Cadbury, among others. He left Fallon in 2007 and after a brief hiatus from the industry joined Lowe and Partners in 2009 as CEO.
Commenting on his move Wall said, “Mother is a special company. I'm delighted to take on this role. Our shared ambition is to make sure Mother continues to lead the creative frontline and we accelerate our growth and impact in the markets we are already in as well as those that we are eyeing up. And have some fun along the way.”