• by Richard Whitman , Columnist, May 18, 2015

Multicultural ad agency, Gravity, has named Rodrigo Alanis global strategist for the shop, which has offices in New York, Los Angeles and Paris.

Alanis, who is fluent in Spanish, comes to Gravity from his start-up Optimistico where he served as founder and chief executive officer. He has been with Optimistico since 2009. Prior to that, Alanis served as director at JWT Inside for nine years and traveled  across the agency's multiple offices including New York and Dallas.

Of Alanis, Gravity CEO Yuriy Boykiv, said: “Rod is a valuable addition to the Gravity team as we expand and strengthen our competencies in consumer insights, brand planning and analytics.

Alanis has worked on campaigns for brands such as HSBC, JetBlue, Scholastic, Harry Potter, The U.S. Department of State, and the U.S. Marines.

Of joining the agency, Alanis said, “Joining Gravity is a unique opportunity to bring my diverse experience in brand-led business growth strategy to the team and its clients. The agency has an iconic client list, and very, very talented people. I’m thrilled to be part of this growth opportunity.”