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Havas Sport And Cake Merge

  • The Drum, Thursday, May 21, 2015 6:37 AM

Brand engagement specialists Havas Sport & Entertainment have announced its merger with brand entertainment agency Cake to form a new UK hub for entertainment and content. Based in Covent Garden, London, the newly integrated Havas SE Cake will be led by Cake co-founder Adrian Pettett, who will in turn report directly to Lucien Boyer, CEO of Havas Sport & Entertainment. The combined entity will have a turnover of £12m.

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