In celebration of its 2015 Pencil awards, British ad organization D&AD, with help from Paris-based BETC, has launched The Ad Filter
, a browser
plug in for Chrome and Firefox that will replace preroll ads with D&AD-winning ads.
It's all to "celebrate creativity by inspiring and stimulating people in the industry and beyond.
We wanted to demonstrate that people don't hate advertising, they just hate bad advertising," says BETC Paris Creative Director Olivier Apers.
This is, perhaps, one of the most awesome
time-wasters ever created. Well, at least for those of us in the ad world. After all, what's more inspiring than staring at a computer watching award-winning ads you didn't create to both madden you
into despair and motivate you to greatness?