Around the Net
NHS Blood Campaign Kicks Off With Brands Dropping A, O and B From Logos
- Campaign, Friday, June 5, 2015 6:55 AM
The letters A, O and B have gone "missing" from high-profile places and brands including the Downing Street sign and Campaign's masthead, to help promote blood donation. Ahead of National Blood Week (8-14 June), NHS Blood and Transplant persuaded several high-profile brands to remove the letters from their name. Waterstones' Trafalgar Square shop lost its A and O, Odeon dimmed the Os at its flagship cinema in Leicester Square and The Daily Mirror removed the A and O from its logo.
