"All transactional emails are triggered, but not all triggered emails are transactional," said Dille.
Transactional emails are an automation of customer service and include messages like receipts or a tracking updates such as a UPS shipping email.
Triggered emails, on the other hand, are a direct response to a user request or site visit and are part of an automation flow. These emails are are highly personalized and have great open rates, often 2x the average.
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