Wrap your brain around this fun fact: Harlequin publishes 110 titles a month in 34 languages in 110 markets. But women read, on average, one title every five years. Hoping to change these stats, Harlequin has launched an ad campaign to promote "Whatever You're Into," the company's revamped book series. There truly is something for everyone. The first ad, "Escape the Everyday" takes place in the laundry room, atop the washing machine. A woman is passionately kissing her cowboy when the pair are interrupted by the woman's husband, who grabs a pair of shorts from the dryer, smells them, and leaves. The cowboy is just a fantasy of the woman reading a Harlequin novel during the spin cycle. See it here. The second ad involves a sexy man in uniform, his lady and the sofa. The pair are hot and heavy when the husband, sitting next to them, asks if there's any more chips in the house. Watch it here. BBDO Toronto created the campaign, produced by Someplace Nice.