• by Joe Mandese  @mp_joemandese, June 10, 2015

Well, if you input that URL, you’ll get a pretty good idea, because it will take you to www.amazon.com. Still stumped?

“Jeff Bezos owns it,” Richard Cohene, VP of Marketing of Beyond the Rack, told Email Marketing Summit attendees during his keynote this morning, after posing that question.

Actually, he offered $100 to anyone who could answer it at the summit. Nobody did.

The reason Cohene posed and answered it was to make a salient point to the email marketers in the room: That it’s all about the data, stupid.

“Before Amazon was Amazon it was relentless.com,” he explained, adding, “Because Jeff Bezos thought that was the way he would approach his business. We are so spoiled with data… It is the person with the most interest in data… With the most passion in data… Who will win.”

Cohene must be winning, because he said it is that same relentless pursuit in accessing, understanding and applying data that makes him go, noting, it is “one of the things that keeps me going at the office… passion.”