Entertainment brands like Live Nation and Ticketmaster, and Wyndham Hotels got a boost from Google's mobile ranking, per panelists during the MediaPost Search Insider Summit Thursday. Now there are other things to think about such as local and responsive vs. adaptive mobile design. With responsive design marketers have found they need to make tradeoffs on the user interface, so it's not always easy to make it work for users on mobile. During the Mobilegeddon: The Art of Mobile Ranking panel, Richard Mastriani, director of SEO at Wyndham, said responsive vs. adaptive design depends on site type and intent. Patricia Atrain, SEO director at Live Nation and Ticketmaster, said the Schema markup language works.