• by Amy Corr , June 17, 2015

Red Tettemer O'Connell + Partners (RTO+P) hired Hilary Craven as chief marketing officer, a new position at the agency. She will be based in the agency's Los Angeles office and report to Steve Red, president and chief creative officer of RTO+P. In addition to working across the agency's roster of clients, Craven is also charged with developing overarching strategies for the RTO+P brand including events, branded entertainment, partnerships and products. Prior to joining RTO+P, Craven was head of experiential and head of earned media at 72andSunny, where she worked on Activision, Anheuser Busch, Google, PacSun, Samsung, Smirnoff, Sonos, Target, Tillamook and Truth. She was also responsible for launching and managing the agency's music discovery platform, as well as creating the agency's event series. "Hilary's background in experiential marketing, entertainment and partnerships will be invaluable as we continue to expand our client offerings and make RTO+P an agency of influence," said Red.