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Royal Mail HIres M&C Saatchi For Consumer Campaign

  • Campaign, Thursday, June 18, 2015 6:28 AM

Royal Mail has appointed M&C Saatchi to create its first consumer campaign in nearly two years to help strengthen engagement and position it as a modern, innovative brand. M&C Saatchi beat Publicis UK, Mother and MWO to the £8 million account in a process that began in May. Ben Rhodes, Royal Mail’s director of customer marketing, said: "With this campaign and the support of M&C Saatchi, our aim is to enhance and modernise our connection with the British public."

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