Capital One is putting the emphasis on its home loan program with a how-to web site aimed at first-time home buyers.
Capital One Home Loans Online Neighborhood features multimedia content with actionable advice, covering such topics such as the first steps to buying a new home, saving for your down payment, documents you need to apply for a mortgage, renting vs. buying, home-buying myths and types of available loans.
The journey to home ownership can be overwhelming, says Ravi Raghu, senior vice president, Capital One Home Loans.
The goal of the Web site is to help potential home buyers make informed decisions, including when and how to choose a mortgage, Raghu says.
“Our goal is to provide first-time home buyers with the information they need -- where and when they need it -- and we know that many home buyers today begin their home-buying journey online,” Raghu tells Marketing Daily. “We want to help everyone starting on the journey to home ownership by equipping them with the knowledge and tools that they need to make informed decisions that will set them up for long-term financial success.”
The Web site features bite-sized, tongue-in-cheek videos and informative articles, designed to appeal to millennials by simplifying the home-buying process
“We know that there’s a lot of information out there and that the home-buying journey can be overwhelming,” Raghu says. “We spoke directly with first-time home buyers about their concerns, and then used those insights to create clear, engaging multimedia content.”
To further expand its efforts to help educate home buyers, Capital One is providing $1.2 million in grants to help national housing nonprofit organizations, including NeighborWorks, New York Mortgage Coalition and Neighborhood Housing Services, provide home ownership education and counseling to more consumers across the U.S. These partnerships will expand the capacity of nearly 75 community organizations to provide services to 30,000 people in U.S. cities, including Washington, New York, New Orleans and Houston.
“We have a longstanding commitment to investing in the financial well-being of our customers and community members,” Raghu says. “These partnerships will expand the capacity of community organizations across the country to provide services to thousands of people.”