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Snapchat's "Live Stories" Pulling In $400K A Day

  • Re/code, Thursday, June 18, 2015 11:20 AM
On average, Snapchat’s Live Stories are now attracting an audience of 20 million people every 24 hours, the social network tells Re/code. “Snapchat charges around two cents per view on a 10-second ad inserted alongside user submitted content,” R/code reports. “The rates change slightly depending on the specific event and expected audience, but two cents per view equates to $400,000 worth of ad space for a story generating 20 million views.”
 

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